Wednesday, May 7, 2014

Adopt An Effective Landing Page Design For Success Of Your Business

You can make use of a landing page to drive sales for your online business. With time and effort you can create an effective landing page. Do not confuse your visitors with a cluttered page. A landing in page should have essential information but make sure that you present it in an engaging style. Add videos, graphics and in places where your viewers can notice. Include a video, bullet points and call-to-action above the fold. Make sure that the layout is clean and consistent. You must have a clear path which leads from one content section to another.

Points to note

When designing a landing page make sure that the image that you use can capture the attention of the visitors. You can build astrong relationship with the viewers by including a personal message and making an emotional connection. Incorporate a great tag-line to create the right vibe. Online visitors need to be told what actions they have to take. The purpose of a landing page is to inform them about their product. The text which is included in the landing page should contrast with the background and the call-to-action button.

For higher conversions


Clarity should be of prime importance in a landing page. If you are not clear with your message you may lose potential customers. Orange is a popular color which is used in call-to-action buttons so that it can stand out. When designing a landing page you must take into account the psychology of colors. Make use of colors which represent good qualities. Testimonials can play an important role in conversions. Select a landing page design which will help build trust among the online audience. A compelling video carefully placed in your landing page can convince customers.

Core elements of a landing page

A landing page has certain core elements. Building blocks of the landing page include a main headline, supporting headline, a reinforcement statement. Include images or videos which describe your product. You can make use of bullets to enlist the benefits and features of your services or product. You can include a form in a strong call-to-action. The success of a landing page lies in being simple. An uncomplicated text and compelling imagery are sufficient to grab the attention of the viewers. For success of your website, you can contact professional landing page designers who will help generate higher leads.

Aiming towards success

If the purpose of you landing page is to generate leads you must include a contact form. Do not designa page which requires large data input. Viewers may feel that they are sharing too much information. Keep the form simple so that it collects minimum information which is most essential. A lengthy form on the landing page may distract viewers and annoy them. Success of alanding page depends on conversion rate optimization. It is important to find the right combination and designs which can create an effective landing page. You can make use of checking tools to tweak the landing page.

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